Research Your Audience
If you’re just going to add in any popular Instagram hashtag at the end of your Instagram posts you’re not going to have much success with your audience. What you should do instead is look at what your audience is interested in and what they’re searching. Try to include hashtags that your audience is searching for. If you’re adding keywords that your audience is actually looking for, you’ll have a higher chance of being seen by them.
Research Your Competitors
By looking at what Instagram hashtags your competitors are using you’ll be able to get an idea of which hashtags provide the most engagement. It doesn’t mean that you have to compete or copy those exact hashtags to your Instagram posts, but they might end up giving you a better idea of what your posts should look like.
Research Instagram Influencers
Instagram influencers are those people that perform exceptionally well on social media. One of the best ways to learn which Instagram hashtags to use is to look at the influencers of the industry (relevant to your business). You’ll be able to tell a fair bit from analyzing which hashtags they are using and the engagement that they are getting on their posts.